OFFICES > CapitalOne SXSW

 

When Capital One wanted to create an innovative installation at the world famous SXSW music festival this year, they chose to join forces with Wall and Wall for the second time. 

Our creative director flew to Rochester, NY, the home of Mirror Show Management. Together we created an interactive mural that was shipped to Austin for the big event. Our illustrations highlighted Capital One products in and amongst Austin's characteristic streets. By touching the mural, viewers activated glowing animations that were also brief visual narratives explaining the Capital One products. From flying bats to taco fireworks, Wall and Wall did it all while staying weird, the Austin way.