Monitise Create is a London and San Francisco based design and engineering innovation studio, collaborating with ambitious businesses everywhere to create the future of digital.
We love to create, too. So when Monitise Create called, we were honored to be part of designing and branding their new San Francisco office. Located in the famous One Embarcadero Center building in the financial district, this 20,000 square foot floor was in need of a splash of personality and color to welcome them and their guests to their new US home.
The concept is based around a character, Mr. Coin, who represents the financial aspect of their business, giving ‘money’ a fresh, contemporary and fun appeal. Mr. Coin is used to represent each department – finance, HR, customer service, to name but a few. He is also seen dotted around the office playing cards and video games in the gaming area, triumphantly perched at the top of the Transamerica Building in the Create Department, lounging in a sun chair by the Bay Bridge in the waiting area, and assisting employees and guests with the elevator button in the lobby.
Monitise Create also wanted to pay homage to its new city. Each meeting and conference room is labeled with a San Francisco street name or neighborhood partnered with an image.
And finally, the lobby is adorned with colorful geometric shapes and welcomes guests in a variety of languages.