At Ellucian Live 2019, we embarked on a unique endeavor to create an interactive mural. Instead of relying on wires and conductive paint, we opted for a more personal approach that involved human connection. Our goal was to provide conference attendees with an opportunity to participate in painting a freestanding wall mural.
Since many of Ellucian's clients are university employees and professors who use the platform to connect with students, we saw the mural as a means of strengthening the bond between these clients and our staff. By inviting guests to take part in the painting process, we created an atmosphere where individuals were encouraged to share their personal university experiences with others.
At the end of the conference, the completed mural revealed a powerful message: "the power of together," which perfectly encapsulated our company's mission. We were thrilled to have brought people together through the act of mural painting and to have successfully conveyed our company's values and purpose to all who participated.