Capital One partnered with Wall and Wall mural company for the second time to create an innovative installation at the world-renowned SXSW music festival this year. To bring the project to life, San Francisco mural artists traveled to Rochester, NY, the home of Mirror Show Management. Together, they collaborated to design an interactive mural, which was shipped to Austin for the big event.
The mural featured Capital One products set against the backdrop of Austin's iconic streets, showcasing the city's unique character. By touching the mural, viewers could activate glowing animations that offered brief visual narratives, illustrating the benefits of Capital One's products. From flying bats to taco fireworks, Wall and Wall's creative team crafted a memorable experience that captured the essence of Austin's quirky and unconventional spirit.